Thesis Abstract

Abstract
The evolving landscape of entrepreneurship has witnessed a growing interest in social enterprises that prioritize sustainability and societal impact. This thesis explores the development of a business plan for a sustainable social enterprise operating in the health and wellness industry. The research delves into the critical aspects of creating a business model that not only generates profits but also addresses social and environmental concerns. The study begins with an introduction to the concept of social entrepreneurship and the increasing importance of sustainability in modern business practices. The background of the study provides insights into the current state of the health and wellness industry, highlighting the opportunities and challenges faced by social enterprises operating in this sector. The problem statement identifies the gaps and limitations in existing business models that fail to integrate sustainability and social impact effectively. The objectives of the study are outlined to guide the development of the business plan, emphasizing the need to balance financial viability with social responsibility. The literature review presents a comprehensive analysis of existing literature on social entrepreneurship, sustainability, and business planning in the health and wellness industry. Key themes such as triple bottom line, social innovation, and stakeholder engagement are explored to inform the development of the business plan. The research methodology section outlines the approach taken to design and implement the business plan, including data collection methods, analysis techniques, and ethical considerations. The discussion of findings section critically evaluates the components of the business plan, including market analysis, value proposition, revenue model, and impact measurement strategies. The challenges and opportunities encountered during the development process are analyzed, highlighting the importance of collaboration, innovation, and adaptability in building a sustainable social enterprise. In conclusion, this thesis emphasizes the significance of integrating sustainability into business practices and the potential of social enterprises to drive positive change in the health and wellness industry. The study contributes to the growing body of knowledge on social entrepreneurship and provides practical insights for entrepreneurs seeking to create sustainable businesses with a social mission. Ultimately, the business plan developed in this thesis serves as a blueprint for aspiring social entrepreneurs looking to make a meaningful impact on society while ensuring long-term financial viability and sustainability.

Thesis Overview