Thesis Abstract

Abstract
The success of startups is highly dependent on the effectiveness of their business models in navigating the complexities of the modern business landscape. The Business Model Canvas (BMC) has emerged as a popular tool for startups to visualize, analyze, and iterate on their business models. However, existing BMC tools are often generic and lack customization options tailored specifically for startups. This research project aims to address this gap by developing a customized Business Model Canvas tool specifically designed for startups. Chapter 1 provides an introduction to the research topic, discussing the background of the study, problem statement, objectives, limitations, scope, significance, structure of the thesis, and definition of terms. Chapter 2 presents a comprehensive literature review covering ten key aspects related to business model development and startup success. The literature review serves as the foundation for the subsequent chapters, providing theoretical insights and practical implications for the research project. Chapter 3 outlines the research methodology used in the development of the customized Business Model Canvas tool. The chapter includes details on the research design, data collection methods, sampling techniques, data analysis procedures, and ethical considerations. Additionally, the chapter discusses the challenges encountered during the research process and the strategies implemented to address them. Chapter 4 presents an in-depth discussion of the findings from the development and testing of the customized Business Model Canvas tool. The chapter highlights the key features and functionalities of the tool, as well as the feedback received from startup founders and industry experts who participated in the tool testing phase. The chapter also discusses the implications of the findings for startup success and the potential for future research in this area. Chapter 5 provides a conclusion and summary of the research project, highlighting the key contributions, limitations, and recommendations for future research. The chapter also discusses the practical implications of the customized Business Model Canvas tool for startups and the broader entrepreneurial ecosystem. Overall, this research project contributes to the ongoing efforts to support startup success through the development of tailored tools and resources for business model innovation.

Thesis Overview