developing a subscription/recurring revenue business model
Table Of Contents
Table of Contents
Chapter 1
: Introduction- Background on the company
- Problem statement
- Purpose and objectives of the project
Chapter 2
: Literature Review- Types of subscription/recurring revenue models
- Benefits and challenges of subscription businesses
- Best practices for subscription onboarding, billing, and renewals
Chapter 3
: Research- Competitive analysis of similar subscription offerings
- Customer research - interest, willingness to pay, preferred packages
- SWOT analysis of implementing a subscription model
Chapter 4
: Subscription Model Design- Description of subscription packages
- Pricing, payment terms and conditions
- Onboarding and renewal processes
- Required technology, systems and staffing
Chapter 5
: Implementation Plan- Marketing strategy to launch subscriptions
- Operations plan for subscription management
- Financial projections and budget
- Change management for transitioning business model
Thesis Abstract
Abstract
This project will develop a subscription/recurring revenue business model for a small professional services firm. Recurring revenue models provide stable, predictable cash flow and strengthen customer relationships through ongoing engagement. The project will research different types of subscription models and evaluate their applicability to the firm's service offerings. It will define the subscription packages, pricing, payment terms, and customer onboarding/renewal processes. Implementation considerations around technology, billing/collections, and operations will also be addressed. The outcome will be a comprehensive recurring revenue business plan to transition the firm's revenue model over the next 2-3 years.
Thesis Overview
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