developing a licensing/franchising model for expanding a small business concept
Table Of Contents
<p> Table of Contents<br>
Chapter 1
: Introduction<br> - Background on existing business<br> - Problem statement<br> - Goals and objectives of licensing/franchising model<br> - Research methodology<br><br>Chapter 2
: Literature Review<br> - Overview of licensing vs franchising models<br> - Best practices in operations manuals and franchise disclosure<br> - Financial considerations and projections<br> - Legal requirements and regulations<br><br>Chapter 3
: Licensing/Franchising Model<br> - Roles and responsibilities defined<br> - Operations standards and quality control<br> - Training and support programs<br> - Fees, royalties and other costs defined<br><br>Chapter 4
: Financial Projections<br> - Forecast of new location performance<br> - Projected sales and profitability of franchised locations<br> - Forecasted returns on investment for franchisor<br><br>Chapter 5
: Implementation Plan<br> - Marketing plan to recruit franchisees<br> - Sample franchise agreement<br> - Ongoing support and compliance monitoring<br> - Conclusion and next steps <br></p>Thesis Abstract
<p><br><br>Abstract<br>This project will develop a licensing/franchising model to expand an existing small business concept on a larger scale. The business currently operates as a single location but has proven successful and the owner wishes to grow in a controlled manner. This project will research licensing/franchising best practices and evaluate if this expansion strategy is a good fit. An operations manual, franchise disclosure document, and sample franchise agreement will be created. Financial projections will estimate the profit potential of selling additional licenses/franchises. The goal is to establish a framework to efficiently expand the concept while maintaining quality control and brand consistency. <br><br><br></p>
Thesis Overview
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