Table of Contents

Chapter 1

: Introduction
  - Background on existing business
  - Problem statement
  - Goals and objectives of licensing/franchising model
  - Research methodology

Chapter 2

: Literature Review
  - Overview of licensing vs franchising models
  - Best practices in operations manuals and franchise disclosure
  - Financial considerations and projections
  - Legal requirements and regulations

Chapter 3

: Licensing/Franchising Model
  - Roles and responsibilities defined
  - Operations standards and quality control
  - Training and support programs
  - Fees, royalties and other costs defined

Chapter 4

: Financial Projections
  - Forecast of new location performance
  - Projected sales and profitability of franchised locations
  - Forecasted returns on investment for franchisor

Chapter 5

: Implementation Plan
  - Marketing plan to recruit franchisees
  - Sample franchise agreement
  - Ongoing support and compliance monitoring
  - Conclusion and next steps