a strategic plan for a small manufacturing business
Table Of Contents
Table of Contents:
Chapter 1
: Situation Analysis1.1 Company Overview
1.2 SWOT Analysis
1.3 Key Performance Indicators
Chapter 2
: Production Strategy2.1 Production Capacity Goals
2.2 Equipment Upgrade Plan
2.3 Inventory Management Improvements
Chapter 3
: Marketing Strategy3.1 Target Market Analysis
3.2 Pricing Strategy
3.3 Marketing Communications Plan
Chapter 4
: Sales Strategy4.1 Sales Forecasting Methodology
4.2 Sales Team Structure
4.3 New Product Launch Plan
Chapter 5
: Financial Strategy5.1 Three-Year Financial Projections
5.2 Expense Control Initiatives
5.3 Fundraising Strategy
Thesis Abstract
Abstract
This strategic plan outlines a three-year strategy for growing ABC Manufacturing, a small business that produces metal components for industrial machinery. The plan analyzes the company's strengths, weaknesses, opportunities and threats. It establishes goals and key performance indicators in the areas of production, sales, marketing and finance. Strategies are developed to increase market share, launch new product lines, improve operational efficiency and access new sources of capital. Implementation plans, budgets and accountability structures are also included.
Thesis Overview
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