Table of Contents:

Chapter 1

: Introduction and Background
- Company overview
- Purpose of social media marketing plan
- Scope and goals of the plan

Chapter 2

: Research and Analysis
- Competitive analysis of landscape industry on social media
- Target audience profiles and insights
- Current social media presence evaluation

Chapter 3

: Strategy and Tactics
- Goals, objectives and KPIs
- Content calendar and posting schedule
- Social media profiles and community management
- Paid social media advertising approach

Chapter 4

: Implementation
- Roles and responsibilities
- Budget and funding sources
- Editorial calendar production process
- Social listening and engagement best practices

Chapter 5

: Metrics and Reporting
- Key performance indicators
- Analytics and measurement tools
- Reporting schedule and sample reports
- Optimization based on results