conducting market research for a potential online retail business:
Table Of Contents
Table of Contents
Chapter 1
: Introduction- Background and Purpose
- Research Objectives
- Research Methodology
Chapter 2
: Industry and Market Analysis- Industry Overview and Trends
- Target Market Segmentation and Profiles
- Total Addressable Market Size
- Market Growth Projections
Chapter 3
: Competitive Analysis- Direct Competitor Profiles
- Competitive Landscape and Differentiation
- Competitor Pricing and Marketing Strategies
Chapter 4
: Customer Research- Survey Methodology and Demographics
- Customer Needs and Preferences
- Perceptions of Brand and Products
- Purchase Behaviors and Decision Factors
Chapter 5
: SWOT Analysis- Internal Strengths and Weaknesses
- External Opportunities and Threats
- Key Findings and Implications
Thesis Abstract
Abstract
This project aims to conduct comprehensive market research to determine the viability and potential of starting an online retail business selling artisanal craft goods. Through primary and secondary research methods including customer surveys, competitor analysis, and industry trend reports, key insights will be gathered on customer needs and preferences, target markets, competitive landscape, and growth opportunities. The findings will be analyzed to develop market size and sales forecasts that can be used to create financial projections and determine if the business concept warrants further exploration and investment.
Thesis Overview
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