Thesis Abstract

Abstract
The research project aims to investigate the impact of social media influencers on consumer behavior. Social media influencers have become powerful marketing tools for brands to reach their target audiences. This study will explore how influencers affect consumer decision-making processes, including awareness, attitudes, and purchase intentions. The research will employ a mixed-methods approach, combining quantitative surveys and qualitative interviews to gather data from consumers who follow social media influencers. By analyzing the responses, the study seeks to identify the key factors that influence consumers' perceptions and behaviors towards products promoted by influencers. The findings from this research will provide valuable insights for marketers looking to leverage influencer marketing strategies effectively to engage with consumers and drive sales.

Thesis Overview