Thesis Abstract

Abstract
The research investigates the impact of social media marketing on consumer behavior. Social media has become a powerful tool for marketing products and services, influencing consumer decisions and behaviors. The study aims to explore how social media marketing strategies affect consumer attitudes, preferences, and purchase intentions. Data will be collected through surveys and analyzed using statistical methods to identify the key factors that influence consumer behavior on social media platforms. The findings of this research will provide valuable insights for businesses looking to optimize their social media marketing efforts and better understand consumer behavior in the digital age.

Thesis Overview