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A market-oriented strategy for small and medium-scale enterprises

 

Table Of Contents


Chapter 1

1.1 Introduction
1.2 Background of Study
1.3 Problem Statement
1.4 Objective of Study
1.5 Limitation of Study
1.6 Scope of Study
1.7 Significance of Study
1.8 Structure of the Research
1.9 Definition of Terms

Chapter 2

2.1 Overview of Market-Oriented Strategies
2.2 Importance of Market Orientation in Business
2.3 Market Research and Analysis
2.4 Customer Relationship Management
2.5 Competitor Analysis
2.6 Product Development and Innovation
2.7 Pricing Strategies
2.8 Distribution Channels
2.9 Marketing Communication
2.10 Implementation of Market-Oriented Strategies

Chapter 3

3.1 Research Design
3.2 Data Collection Methods
3.3 Sampling Techniques
3.4 Data Analysis Procedures
3.5 Research Instrumentation
3.6 Ethical Considerations
3.7 Reliability and Validity
3.8 Limitations of the Research

Chapter 4

4.1 Overview of Findings
4.2 Analysis of Market-Oriented Strategies Implementation
4.3 Impact on Business Performance
4.4 Customer Satisfaction Levels
4.5 Challenges Faced during Implementation
4.6 Comparison with Competitors
4.7 Recommendations for Improvement
4.8 Future Research Directions

Chapter 5

5.1 Summary of Findings
5.2 Conclusion
5.3 Implications of the Study
5.4 Contributions to the Field
5.5 Recommendations for Practitioners
5.6 Recommendations for Further Research
5.7 Conclusion and Final Remarks

Thesis Abstract

This paper investigates the economic rationale for intervention in support of small- and medium-scale enterprises, on both theoretical and empirical grounds. It arguesthat the justification for SME interventions lies in market and institutional failures that bias the size distribution of firms, rather than on any inherent economic benefits provided by small firms. The role of the State is mainly to provide an enabling business environment that opens access to markets and reduces policy-induced biases against small firms. Governments can accelerate the development of markets for financial and nonfinancial services suited to SMEs by promoting innovation in products and delivery mechanisms and by building institutional capacity. Improving the development impact of
SME strategies will require much more attention to the monitoring and evaluation of intervention outcomes.

Thesis Overview

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