Thesis Abstract

Abstract
The rapid advancements in technology have significantly transformed the way businesses operate, introducing new opportunities and challenges. This research project aims to explore the impact of artificial intelligence (AI) on customer service in the retail industry. The study will investigate how AI technologies, such as chatbots and virtual assistants, are being utilized to enhance customer service experiences and streamline operations in retail settings. The research will employ both qualitative and quantitative methods to gather data on the adoption and effectiveness of AI in customer service within the retail sector. Through surveys and interviews with industry professionals, the study will assess the level of AI implementation, the benefits realized, and the challenges faced by retailers in integrating AI into their customer service strategies. Additionally, the research will analyze customer feedback and satisfaction levels regarding AI-driven interactions in retail environments. Furthermore, the project will examine the implications of AI on traditional customer service roles and workforce dynamics in retail. By studying how AI technologies impact job responsibilities and skill requirements, the research aims to provide insights into the evolving nature of customer service jobs in the era of automation. Understanding these changes is crucial for both businesses and employees to adapt to the shifting landscape of retail customer service. The findings of this research project are expected to contribute to the existing knowledge on AI applications in customer service and offer practical recommendations for retail businesses looking to leverage AI technologies effectively. By identifying best practices and potential pitfalls in implementing AI-driven customer service solutions, this study aims to guide retailers in maximizing the benefits of AI while maintaining high standards of customer satisfaction. Overall, this research project seeks to shed light on the evolving role of AI in customer service within the retail industry and its implications for business operations and workforce management. By exploring the current landscape of AI adoption, analyzing customer perceptions, and assessing the impact on traditional service roles, this study aims to provide valuable insights for retailers navigating the intersection of technology and customer experience.

Thesis Overview