1. Introduction
  1.1 Background and Rationale
  1.2 Research Objectives
2. Literature Review
  2.1 Language and Advertising Persuasion
  2.2 Linguistic Framing of Product Attributes
  2.3 Brand Communication and Language
3. Methodology
  3.1 Research Design
  3.2 Data Collection and Analysis
4. Language and Advertising Persuasion
  4.1 Linguistic Appeals and Consumer Response
  4.2 Language and Emotional Branding
  4.3 Linguistic Framing of Consumer Needs
5. Linguistic Framing of Product Attributes
  5.1 Language and Product Descriptions
  5.2 Linguistic Influence on Perceived Value
  5.3 Language and Product Differentiation