The Impact of Language on Consumer Behavior
Table Of Contents
1. Introduction
1.1 Background and Rationale
1.2 Research Objectives
2. Theoretical Framework
2.1 Language and Consumer Behavior: Theoretical Perspectives
2.2 Linguistic Strategies in Marketing and Advertising
3. Methodology
3.1 Content Analysis of Marketing Materials
3.2 Consumer Surveys and Focus Groups
4. Language and Consumer Perceptions
4.1 Linguistic Framing of Product Attributes
4.2 Language and Brand Identity
5. Language and Consumer Decision-Making
5.1 Linguistic Influences on Purchase Intentions
5.2 Language and Consumer Trust
Thesis Abstract
This project seeks to investigate the influence of language on consumer behavior, with a focus on the linguistic strategies employed in marketing and advertising. By examining the ways in which language is used to shape consumer perceptions and preferences, this study aims to provide insights into the complex relationship between language and consumer decision-making. Through a combination of qualitative content analysis and consumer behavior research, this project aims to contribute to our understanding of the role of language in shaping consumer attitudes and purchasing choices.
Thesis Overview
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