The Use of Language in Advertising and Marketing
Table Of Contents
1. Introduction
2. Language and Persuasion
3. Linguistic Strategies in Advertising
4. Language and Brand Identity
5. Language and Consumer Behavior
Thesis Abstract
This project aims to analyze the role of language in advertising and marketing, with a focus on linguistic strategies, persuasive techniques, and the impact of language on consumer behavior. It will explore how language is used to create brand identity, evoke emotions, and influence consumer decision-making. The project seeks to provide insights into the power of language in shaping consumer perceptions and preferences.
Thesis Overview
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