TABLE OF CONTENTS

1.0 INTRODUCTION

1.1       Background to the Study

1.2       Statement of the Problem      

1.3       Objectives of the study                      

1.4       Research Questions

1.5       Significance of the study      

1.6       Scope of the Study    

1.7       Justification of the Study

1.8       Operational Definition of Terms

Chapter TWO

2.0 LITERATURE REVIEW                                        

2.1          Introduction

2.2          Conceptual Model

2.3.1       Concept of Mass Media

2.3.2       Concept of Culture and Tradition

2.4          Mass Media and Society

2.5          Globalization and culture

2.6          Nigeria Media and the Indigenous Cultures

2.7          Yoruba History and Traditions

2.8          Theoretical Framework

2.8.1       Cultural Norms Theory

2.8.2       Cultivation Theory

2.8.3       Relevance of the theory to the study

Chapter THREE

3.0 RESEARCH METHODOLOGY    

3.1       Introduction  

3.2       Research Design        

3.3       Population of the Study        

3.4       Sample and Sampling Technique      

3.5       Research Instrument

3.6       Validity of Research Instrument

3.7       Reliability of Research Instrument    

3.8       Method of Data Collection

3.9       Method Data Analysis

Chapter FOUR

4.0 DATA ANALYSIS AND PRESENTATION                  

4.1       Introduction  

4.2       Data Analysis

4.3       Discussion of Findings

Chapter FIVE

5.0 SUMMARY, CONCLUSION AND RECOMMENDATION

5.1       Summary        

5.2       Conclusion    

5.3       Recommendations    

5.4       Limitation of the Study

5.5       Suggestion for Further Studies

Reference      

Appendix