The
ultimate of very corporate entity is to remain in business perpetually. This
will only be possible where the entity is able to generate enough returns on
investment in the face of constant changes in the ways things are done and high
level competition. Competition in the business environment is a battle for
superiority and survival (Pumpin 1987, p.6). However, every business that must
survive must have a competitive edge, which is a product of corporate strategy
. corporate strategy consists of the whole array of competitive moves and
business approaches that an organization employs in conducting its operations.
In drafting a strategic herse, management is saying that “among all the paths
and actions we could have chosen, we have decided to go in this direction and
rely upon these particular ways of doing business” (Thompson etal 1998, pp
14-15) and signals organizational commitment to specific markets, competitive
approaches and ways of operating.

Corporate
strategies are divided because of two very compelling needs, one is the need to
proactively shape and how a company’s business will be conducted while the
second is that of molding the independent decision and actions initiated by
departments, manages and employees across the company into a coordinated, company
wide game plan. The absence of this means that manager will have no framework
for weaving many different actions into a cohesive whole, no plan for uniting
cross department operations into a team effort.

Essentially,
the idea of corporate strategy has developed into a useful vehicle by which
organizations evaluated and modify the critical elements of their operations.
Nevertheless managers don’t deserve a gold star for designing a potentially
brilliant strategy, but failing to put the organizational means in place to
carry it out in high caliber fashion weal implementations and execution undermines
the strategies potentials and pave way for shortfalls in customers’
satisfaction and corporate performance. However, good strategy formulation
combined with good strategy execution does not guarantee that companies will
avoid periods of sub performance. Sometime it take several years for
management’s strategy make/strategy-implementing efforts to show good results.
In which case, in spite of the fact that corporate strategy does not absolutely
guarantee success at all times, nothing affects a companys’ ultimate success or
 failure more fundamentally than how well
its management team charts the company’s long terms direction, develops
effective strategies moves and business approaches and implements what needs to
be done internally to produce good day-in day- out strategy execution. Indeed,
good strategy and good strategy execution are the most trustworthy signs of
good management (Thompson et al 1998 p. 18).

MTN
communications Ltd was one of the 3 initial GSM companies licensed by the NCC
to provide telecom services to the Nigerian public. It commenced operations in
August 2001 and has ever since been the biggest telecoms companies and one of
the largest in all of Nigeria. Even since coming on board the Nigerian
Telecommunication market in 2011, MTN Nigeria has made appreciable impact on the lives of Nigerians particularly in the area
of investments, careers, product and services.

1.2      Statement of the problem