Thesis Abstract

Abstract
This thesis explores the impact of technological disruption on traditional business models within the retail industry. The rapid advancement of technology has brought about significant changes in consumer behavior and market dynamics, challenging the traditional ways in which retailers operate. The study aims to investigate how technological disruptions, such as e-commerce platforms, mobile applications, and artificial intelligence, have influenced the retail sector and how businesses have adapted to these changes. The research methodology involves a comprehensive literature review to examine existing knowledge on technological disruptions and their effects on traditional business models in the retail industry. This review covers various aspects of the topic, including the evolution of technology in retail, consumer preferences, market trends, and strategic responses by businesses. Through primary data collection methods such as surveys, interviews, and case studies, the thesis analyzes how retailers have implemented new technologies to enhance customer experiences, optimize operations, and stay competitive in the digital era. The findings reveal the challenges faced by traditional retailers in adopting new technologies, as well as the benefits and opportunities that technology offers for business growth and sustainability. The discussion of findings delves into the implications of technological disruption on different aspects of retail business models, such as marketing strategies, supply chain management, customer engagement, and overall organizational performance. It also highlights the importance of innovation, strategic planning, and flexibility in responding to technological changes to remain relevant and successful in the evolving retail landscape. In conclusion, this thesis provides valuable insights into the transformative effects of technological disruption on traditional business models in the retail industry. It emphasizes the need for retailers to embrace innovation, digitalization, and customer-centric approaches to thrive in an increasingly competitive and technology-driven market environment. The study contributes to the existing literature on the subject and offers practical recommendations for retailers to navigate the challenges and opportunities presented by technological advancements in the retail sector.

Thesis Overview