Thesis Abstract

Abstract
Digital transformation has become a crucial aspect of modern business operations, revolutionizing the way organizations conduct their activities and interact with customers. This study explores the impact of digital transformation on small business growth and sustainability, focusing on how technology adoption influences organizational performance and long-term viability. The research is motivated by the need to understand the specific benefits and challenges that small businesses face in the digital era, as well as the strategies they can employ to leverage digital tools effectively. The study begins with an introduction that outlines the significance of digital transformation in the current business landscape and sets the context for the research. The background of the study provides a comprehensive overview of digital transformation trends, highlighting its relevance to small businesses and underscoring the need for empirical research in this area. The problem statement identifies the gaps in existing literature and emphasizes the importance of investigating the impact of digital transformation on small business growth and sustainability. The objectives of the study are to examine the various dimensions of digital transformation, assess its effects on small business performance, and identify best practices for successful implementation. The limitations of the study are acknowledged, including potential constraints related to data availability and generalizability. The scope of the study is defined in terms of the geographical focus, industry sectors, and size criteria for small businesses included in the research. The significance of the study lies in its potential to inform small business owners, policymakers, and researchers about the benefits and challenges associated with digital transformation. By analyzing the findings, stakeholders can gain valuable insights into how technology adoption can drive growth and enhance sustainability in small businesses. The structure of the thesis is outlined, highlighting the organization of chapters and the flow of content to be presented. In the literature review, the study synthesizes existing research on digital transformation, small business management, and technology adoption to provide a comprehensive overview of relevant theories and concepts. Ten key themes are identified, ranging from the drivers of digital transformation to the barriers faced by small businesses in adopting new technologies. The research methodology section describes the research design, data collection methods, sampling techniques, and data analysis approaches used in the study. Eight components are discussed, including the selection of research participants, data collection instruments, and statistical techniques employed to analyze the data collected. The discussion of findings chapter presents the empirical results of the study, highlighting the impact of digital transformation on small business growth and sustainability. Key findings are interpreted in light of the research objectives, and practical implications for small business owners are discussed. In the conclusion and summary chapter, the study synthesizes the main findings, discusses their implications for theory and practice, and offers recommendations for future research. The thesis concludes by emphasizing the importance of digital transformation for small business success and sustainability, highlighting the need for ongoing innovation and adaptation in the rapidly changing business environment. Overall, this thesis contributes to the growing body of knowledge on digital transformation and its implications for small businesses, offering valuable insights for practitioners, policymakers, and academics seeking to enhance organizational performance in the digital age.

Thesis Overview