Thesis Abstract

Abstract
Digital transformation has become increasingly prevalent across industries, and the retail sector is no exception. This research focuses on analyzing the impact of digital transformation on organizational performance within the retail industry. The study aims to investigate how the adoption and integration of digital technologies influence key performance indicators and overall success in retail organizations. The research begins by providing a comprehensive overview of the background of digital transformation in the retail industry, highlighting the rapid evolution of technology and its impact on consumer behavior and market dynamics. The study identifies the problem statement, emphasizing the need for retail organizations to adapt to the digital era to remain competitive and meet evolving customer expectations. The objectives of the study are to examine the extent to which digital transformation initiatives contribute to enhancing organizational performance metrics such as sales growth, operational efficiency, customer satisfaction, and competitive advantage. The research also seeks to identify the limitations and challenges associated with digital transformation in the retail sector, along with the scope of the study and its significance in informing strategic decision-making processes. The literature review delves into ten key themes related to digital transformation and organizational performance in the retail industry. Topics explored include the impact of e-commerce, omnichannel retailing, data analytics, artificial intelligence, and customer experience management on retail operations and outcomes. The review synthesizes existing research findings and theoretical frameworks to provide a comprehensive understanding of the subject matter. The research methodology section outlines the approach taken to investigate the research questions and achieve the study objectives. Methodological considerations such as research design, data collection techniques, sampling procedures, and data analysis methods are discussed in detail. The chapter also addresses ethical considerations and limitations that may impact the validity and reliability of the research findings. The findings chapter presents a detailed analysis of the data collected from surveys, interviews, and secondary sources. The results highlight the key findings related to the impact of digital transformation on organizational performance metrics in the retail industry. The discussion section interprets the findings in the context of existing literature and theoretical frameworks, offering insights into the implications for retail organizations and future research directions. In conclusion, the study summarizes the key findings, implications, and recommendations derived from the research. The thesis contributes to the growing body of knowledge on digital transformation and organizational performance in the retail industry, offering valuable insights for practitioners, researchers, and policymakers. The research underscores the importance of embracing digital technologies to drive innovation, enhance competitiveness, and achieve sustainable growth in the dynamic retail landscape.

Thesis Overview