Thesis Abstract

Abstract
This thesis investigates the supply chain management strategies employed in the retail industry, focusing on their impact on operational efficiency and competitive advantage. The study aims to analyze how retail companies design and implement supply chain strategies to enhance customer satisfaction, reduce costs, and improve overall performance. The research methodology involves a comprehensive literature review to examine existing theories and practices related to supply chain management in the retail sector. Primary data will be collected through interviews and surveys with supply chain professionals from leading retail companies. The findings of the study reveal the various supply chain management strategies utilized by retailers, including vendor-managed inventory, lean supply chain, and omni-channel distribution. The analysis also highlights the challenges and opportunities associated with implementing these strategies, such as inventory management, demand forecasting, and technology integration. Through a critical discussion of the research findings, this thesis aims to provide valuable insights for retail managers and practitioners seeking to optimize their supply chain operations. The implications of the study suggest that effective supply chain management is crucial for achieving sustainable competitive advantage in the dynamic retail industry landscape. In conclusion, this thesis contributes to the existing body of knowledge on supply chain management in the retail sector by offering a detailed analysis of strategies and practices that drive operational excellence and customer value. The research findings underscore the importance of aligning supply chain strategies with business objectives to achieve long-term success and profitability in the competitive retail environment.

Thesis Overview