Thesis Abstract

Abstract
The dynamic business landscape of the digital age presents unique challenges and opportunities for organizations striving to enhance employee engagement. This thesis explores innovative strategies for boosting employee engagement in the context of a case study conducted at [Company]. The study delves into the significance of employee engagement in fostering organizational success and the need for tailored approaches to meet the evolving demands of the digital era. Through a comprehensive literature review, ten key factors influencing employee engagement in digital environments are identified and analyzed. The research methodology employed includes a mixed-methods approach, incorporating surveys, interviews, and data analysis to gain insights into the current state of employee engagement at [Company]. Chapter four provides a detailed discussion of the findings, highlighting the effectiveness of specific strategies implemented to enhance employee engagement within the organization. The results reveal the impact of digital tools, communication channels, leadership styles, and reward systems on employee engagement levels. The study also addresses the limitations faced during the research process, including constraints related to data collection and analysis. Despite these challenges, the research contributes valuable insights into the field of employee engagement in the digital age and offers practical recommendations for organizations seeking to improve employee satisfaction and retention. The conclusion summarizes the key findings and implications of the study, emphasizing the importance of ongoing efforts to adapt engagement strategies to the evolving digital landscape. Overall, this thesis provides a comprehensive analysis of innovative strategies for enhancing employee engagement in the digital age, offering practical recommendations for organizations to cultivate a motivated and committed workforce. The insights gained from this research can inform future initiatives aimed at maximizing employee engagement and driving organizational success in an increasingly digitized world.

Thesis Overview