Analyzing the Impact of Customer Relationship Management on Performance
Table Of Contents
<p>1. Introduction<br> - Background of the Study<br> - Statement of the Problem<br> - Objectives of the Study<br> - Research Questions<br> - Significance of the Study<br>2. Literature Review<br> - Theoretical Foundations of Customer Relationship Management<br> - Components of CRM<br> - Customer Data Management and Analysis<br> - Customer Interaction and Engagement<br>3. Methodology<br> - Research Design<br> - Data Collection Methods<br> - Data Analysis Techniques<br> - Limitations of the Study<br>4. Understanding Customer Relationship Management<br> - Customer-Centric Business Strategies<br> - Customer Data Integration and Analysis<br> - Customer Interaction and Engagement Platforms<br>5. Impact of CRM on Organizational Performance<br> - Customer Retention and Loyalty<br> - Customer Satisfaction and Advocacy<br> - Revenue Growth and Profitability<br></p>
Thesis Abstract
<p> Customer relationship management (CRM) has emerged as a strategic imperative for businesses seeking to build enduring customer relationships and drive sustainable growth. This research project aims to analyze the impact of CRM on organizational performance, with a focus on customer retention, satisfaction, and loyalty. The study will explore the key components of CRM, including customer data management, customer interaction, and customer-centric strategies. Additionally, the research will investigate the challenges and opportunities associated with implementing CRM initiatives and provide insights into best practices for leveraging CRM to enhance organizational performance. <br></p>Thesis Overview
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