The importance of customer relationship management in business
Table Of Contents
<p>1. Introduction<br> 1.1 Background of the study<br> 1.2 Statement of the problem<br> 1.3 Objectives of the study<br> 1.4 Research questions<br> 1.5 Significance of the study<br>2. Literature Review<br> 2.1 Conceptual framework of customer relationship management<br> 2.2 Benefits of effective CRM<br> 2.3 CRM strategies and best practices<br>3. Research Methodology<br> 3.1 Research design<br> 3.2 Data collection methods<br> 3.3 Sampling techniques<br> 3.4 Data analysis<br>4. Results and Findings<br> 4.1 Analysis of CRM impact on customer satisfaction<br> 4.2 Case study findings<br>5. Discussion<br> 5.1 Implications for business strategy<br> 5.2 Challenges and opportunities in CRM implementation<br> 5.3 Future trends in CRM<br></p>
Thesis Abstract
<p> This research aims to explore the significance of customer relationship management (CRM) in modern business practices. The study will investigate the role of CRM in enhancing customer satisfaction, loyalty, and retention, as well as its impact on overall business performance. By analyzing best practices and case studies, the research seeks to provide valuable insights into the strategic importance of CRM for businesses in today's competitive market. <br></p>Thesis Overview
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