Thesis Abstract

Thesis Overview

The business organization operates in an environment and through is the essence of business. The business organization is expected to continually to satisfy it customer hence this work gets to investigate the role of customer service in the operation of multinational fir with particular reference to Unilever Plc Aba. The method applied in this study is a combination of content analysis and survey research, the data were sourced through both primary and secondary sources and the instrument used availed the researcher the opportunity to have a first hand information. The unit of analysis Unilever of Nigeria Plc Aba branch social artifacts, and the data collected from the units are presented in tables and analyzed using chi-square (x2) method. Among the major finding of this research work, including that the dissatisfaction experience by customers is due to the inefficiency of the multinational company staff, there is a relationship between improved service delivery and multinational company efficiency and multinational company profitability. But owing to the limitations encountered, further studies should be carried out to service between two multinational company operating within the country.