Thesis Abstract

Abstract
The advent and proliferation of e-commerce have significantly transformed the landscape of traditional retail businesses. This study aims to analyze the impact of e-commerce on traditional retail businesses through a case study approach. The research investigates how traditional retail establishments have been affected by the rise of online shopping platforms and the changing consumer behavior patterns. By examining real-world cases, this study seeks to provide valuable insights into the challenges and opportunities that traditional retailers face in adapting to the digital marketplace. Chapter 1 introduces the research topic, provides the background of the study, defines the problem statement, outlines the objectives, discusses the limitations and scope of the study, emphasizes the significance of the research, and presents the structure of the thesis. The chapter also includes definitions of key terms used throughout the thesis to ensure clarity and understanding. Chapter 2 comprises a comprehensive literature review that delves into ten key aspects related to the impact of e-commerce on traditional retail businesses. This section explores existing theories, empirical studies, and industry reports to establish a theoretical framework for the research study. Chapter 3 focuses on the research methodology employed in this study. It outlines the research design, data collection methods, sampling techniques, data analysis procedures, and ethical considerations. The chapter also discusses the validity and reliability of the research findings to ensure the credibility of the study. Chapter 4 presents an in-depth analysis of the research findings derived from the case studies conducted on traditional retail businesses. The discussion covers the key insights, trends, challenges, and opportunities identified through the examination of the impact of e-commerce on these establishments. Chapter 5 serves as the conclusion and summary of the thesis. It synthesizes the key findings, discusses the implications of the research, and offers recommendations for traditional retail businesses looking to navigate the evolving landscape of e-commerce. The chapter also highlights the contributions of the study to the existing body of knowledge and suggests areas for future research. In conclusion, this thesis provides a comprehensive analysis of the impact of e-commerce on traditional retail businesses through a detailed case study approach. By shedding light on the challenges and opportunities faced by traditional retailers in the digital age, this research offers valuable insights for practitioners, policymakers, and academics seeking to understand and adapt to the changing dynamics of the retail industry.

Thesis Overview

The project titled "Analyzing the Impact of E-commerce on Traditional Retail Businesses: A Case Study Approach" aims to investigate the influence of e-commerce on traditional retail businesses. E-commerce has revolutionized the way businesses operate, presenting both opportunities and challenges to traditional retail establishments. This study seeks to provide a comprehensive analysis of how traditional retail businesses are adapting to the digital era and the impact of e-commerce on their operations, strategies, and overall performance. By conducting a case study approach, this research will delve deep into specific traditional retail businesses that have encountered the impact of e-commerce firsthand. The study will explore how e-commerce has influenced various aspects of these businesses, including sales, customer engagement, marketing strategies, and competitive positioning. Through in-depth interviews, surveys, and data analysis, the research aims to uncover the challenges faced by traditional retailers in the age of digital transformation and identify successful strategies for integrating e-commerce into their business models. The findings of this study are expected to contribute valuable insights to the existing literature on e-commerce and traditional retail businesses. By highlighting the key implications of e-commerce adoption for traditional retailers, this research will provide practical recommendations for businesses looking to navigate the evolving retail landscape effectively. Ultimately, the goal of this project is to help traditional retail businesses leverage the opportunities presented by e-commerce while mitigating the associated risks and challenges, thus ensuring their long-term sustainability and competitiveness in the digital marketplace.