Thesis Abstract

Abstract
This research project focused on exploring the management and administrative effects of creating awareness on radio and television for beverages, with a case study of Milo food drinks. The study aimed to investigate the various strategies and impacts of utilizing radio and television platforms for promoting beverage products, specifically focusing on Milo food drinks. The research employed a mixed-methods approach, combining both qualitative and quantitative techniques to gather comprehensive data. Primary data was collected through interviews with management staff and administrators involved in the marketing and advertising of Milo food drinks. Additionally, surveys were conducted with consumers to gauge the effectiveness of radio and television advertisements in creating awareness and influencing their beverage choices. The findings revealed that creating awareness through radio and television had significant management and administrative effects on promoting Milo food drinks. The study identified that strategic planning and coordination were crucial in maximizing the impact of advertising campaigns on these platforms. Management decisions regarding budget allocation, target audience selection, and message content played a vital role in the success of the awareness creation process. Furthermore, the study highlighted the importance of monitoring and evaluating the effectiveness of radio and television advertisements for beverages. Through feedback mechanisms and data analysis, management and administrators could assess the reach and reception of their campaigns, enabling them to make informed decisions for future marketing strategies. The research also underscored the role of creativity and innovation in designing compelling advertisements for beverages on radio and television. Engaging and memorable content was found to resonate more with consumers, leading to increased brand awareness and loyalty. Additionally, leveraging celebrity endorsements and sponsorships on these platforms was identified as a potent strategy for enhancing the visibility and credibility of Milo food drinks. In conclusion, the study demonstrated that creating awareness on radio and television for beverages, such as Milo food drinks, had profound management and administrative effects on marketing strategies. By understanding the dynamics of these media channels and implementing targeted campaigns, companies could effectively reach their target audience and achieve their marketing objectives.

Thesis Overview

INTRODUCTION

            Business administration and management implies all those human foundation perform to satisfy consumer need and management through the production and exchange process. Firms, which have adopted the marketing   concepts mostly because of the aim at funding what   the consumer need and wants, providing such needs and wants to the consumer effectively and     efficiently as possible.

              Normally, new matter low qualitative a product may be, it cannot sell itself in the market because consumer must be aware of   the product attribute so that the competitive market have be allow the product cannot with the other product in the market. Hence the need for advertisement comes to play.

            The creation of awareness on goods and services is a powerful administrating and management communication tool used by the organization to fulfill a specific promotion task. It is an impersonal form of communication or presentation of goods and services and idea conducted through paid from media under an identified sponsorship. The media of creating awareness is significant to marketing tools which helps to sell goods and services, image and idea through information for persuasion.

            Television and radio are the fattest cursing for media. It also combine vision and audio with movement. It has proves to arrest attention television audience to broad [whole family] radio on the other hand, allows the customer to do other things while listening that is why nestle food makers   of Milo food drinks has decided to use these media for creating awareness.

1.3      GENERAL BACKGROUND OF THE NESTLE [MILO] FOOD PLC

              The background of economic change brought about the high demand for consumer product like food drinks in the manufacturing sector of the economy that made a call to duty many manufacturing industries of which nestle food Nigeria PLC began simple trading operation in Nigeria, in 1961 and had today grown into a leading food manufacturing and marketing company. It is publically quoted that company listed since 1978 on the Nigeria stock exchange with about 11,500 [eleven thousand five hundred] Nigeria share holders participating in 60% [sixty percent] of the company’s equity is  owned by the nestle S.A of Switzerland.

              Moreover there are other food drink manufacturing companies like Christies PLC, Maser PLC / Cadbury etc located all over the country. Inspite of these companies nestle food company had continue to service the strong competition with its branches evenly devastated throughout the country.

1.2         PROBLEM ASSOCIATED WITH THE SUBJECT MATTER

              Remember we   discussed earlier the reason why organization embark on crating awareness. Carrying home to our project/research topic we identified the makers of beverages [and of course Milo food drunk] embark on radio and television means of creating awareness.

              To sustain the product[Milo] which has already gained acceptance in the Nigeria market.

              To secure sales lead is also another problem and when they all modification into the modification to the customer.

             Other reason are as follows:-

              To introduce a new price policy education consumers demand other   product in the category, introduce special   offer, create / build retail store etc can be an objective of creating awareness depending on situation circumstance. However, reasons load to objective and therefore the objective for creating awareness via radio and television could be one or all the above.

 1.3        PROBLEM THAT THE STUDY WILL BE CONCERNED WITH

How the creating awareness of Milo food drink via radio and Television helped in making consumers buying decision.

How to make consumers believe the product is the best through creating awareness via radio and television.

Which period of day is best suitable for creating awareness of Milo food drink.

Major criticisms against these radio and television in creating awareness of Milo food drink.

 1.4        THE IMPORTANCE OF MILO FOOD DRINKS

             The importance of the Milo food includes the followings:

1       The research intends to check the truthfulness of radio and as it influence the marketing of food beverages [Milo] on purchasing habit of consumer.

2       It helps to find out the methods of budget allocation to radio and   Television an awareness creating by the company [nestle food drink] makes of Milo food drink.

3       Radio and Television are the major media used by the Milo food and drink manufacture [nestle food drink].

 1.5        DEFINITION OF IMPORTANT TERMS

I      ORGANISATION:-  This is a structure that enables people to work

Together in order to achieve a common started aim.                                                                           

II     MANAGEMENT:- These are programme basing much on managerial planning operation and appraisal in having each manager set object in

Referable terms and assessing his or her performance against the achievement of the objectives.

III     MANAGER:- These are those who undertaker the task and function of management at any level in any kind of enterprise.

IV     OBJECTIVE:- The ends towards which activities is armed the end point of planning.

V     SUPERISE:- These are the same as managers but ordinary used to apply to manager at the lowest level.