Thesis Abstract

Abstract
This thesis examines the impact of E-commerce on traditional retail businesses, focusing on the changes, challenges, and opportunities that arise as a result of the increasing shift towards online shopping. The study investigates how traditional retail businesses are adapting to the digital era and the implications of these changes on their operations, customer base, and overall competitiveness. Through a comprehensive analysis of existing literature, empirical research, and case studies, this thesis aims to provide valuable insights into the evolving landscape of retail in the digital age. The introduction sets the stage by defining the research problem and outlining the objectives of the study. It also highlights the significance of the research, the scope of the study, and the structure of the thesis. The background of the study provides a comprehensive overview of the historical context and evolution of E-commerce and traditional retail businesses, laying the foundation for the subsequent chapters. The literature review delves into ten key areas related to E-commerce and traditional retail, including consumer behavior, technology adoption, competitive strategies, supply chain management, and regulatory challenges. By synthesizing existing research and theoretical frameworks, this section offers a comprehensive understanding of the current state of the industry and identifies gaps in knowledge that this study seeks to address. The research methodology chapter outlines the approach adopted in this study, including the research design, data collection methods, sampling strategy, and data analysis techniques. It also discusses the ethical considerations and limitations of the research, providing transparency on the methodology employed to ensure the validity and reliability of the findings. The findings chapter presents a detailed analysis of the data collected through surveys, interviews, and case studies, shedding light on the impact of E-commerce on traditional retail businesses. The discussion covers various aspects such as changes in consumer preferences, operational challenges, technological advancements, and strategic responses adopted by traditional retailers to remain competitive in the digital marketplace. The conclusion summarizes the key findings of the study, highlighting the implications for traditional retail businesses and offering recommendations for future research and practical implications. By examining the impact of E-commerce on traditional retail businesses, this thesis contributes to the academic literature and provides valuable insights for practitioners seeking to navigate the complexities of the digital retail landscape. Keywords E-commerce, traditional retail businesses, online shopping, digital transformation, consumer behavior, competitive strategies, technology adoption, supply chain management, retail industry, digital marketplace.

Thesis Overview