Thesis Abstract

Abstract
This thesis explores the impact of e-commerce on traditional retail businesses in the digital age. The digital revolution has significantly transformed the way consumers shop, posing challenges and opportunities for traditional retail establishments. The study aims to analyze how e-commerce has influenced the operations, strategies, and performance of traditional retail businesses. The research methodology employed a mixed-methods approach, combining quantitative data analysis and qualitative case studies. A comprehensive literature review was conducted to understand the theoretical foundations and previous research on e-commerce and traditional retail. The findings reveal that e-commerce has disrupted traditional retail in various ways, including changes in consumer behavior, market competition, and operational processes. Traditional retailers have had to adapt by integrating online channels, enhancing their digital presence, and redefining their business models to stay competitive in the digital landscape. The discussion of findings highlights the key challenges and opportunities faced by traditional retail businesses in adopting e-commerce strategies. The implications of these findings are discussed in the context of strategic management, marketing, and organizational behavior. In conclusion, this thesis emphasizes the importance of traditional retailers embracing e-commerce as a means of survival and growth in the digital age. The study contributes to the existing literature by providing insights into the dynamic relationship between e-commerce and traditional retail businesses. Recommendations are made for traditional retailers to navigate the challenges and leverage the opportunities presented by e-commerce to ensure long-term sustainability and success. Keywords E-commerce, traditional retail, digital age, impact analysis, consumer behavior, competitive landscape, business strategies, adaptation, challenges, opportunities, sustainability.

Thesis Overview