Thesis Abstract

The rapid growth of e-commerce in recent years has significantly impacted traditional retail businesses, forcing them to adapt to the changing landscape of the digital age. This thesis aims to analyze the impact of e-commerce on traditional retail businesses and explore the strategies they can adopt to remain competitive in this evolving market. The study begins with an introduction to the topic, providing background information on the rise of e-commerce and its implications for traditional retail businesses. The problem statement highlights the challenges faced by traditional retailers in the face of increasing competition from online stores. The objectives of the study include examining the key factors influencing the success of e-commerce businesses and identifying the strategies that traditional retailers can implement to enhance their competitiveness. The limitations and scope of the study are outlined to provide a clear understanding of the research boundaries. The significance of the study is discussed, emphasizing the importance of understanding the impact of e-commerce on traditional retail businesses for both academic and practical purposes. The structure of the thesis is also presented to guide the reader through the different sections of the research. In the literature review, ten key themes related to the impact of e-commerce on traditional retail businesses are explored. These themes include consumer behavior shifts, technological advancements, competitive strategies, and regulatory challenges. The review provides a comprehensive overview of the existing literature on the topic, highlighting both the opportunities and threats posed by e-commerce to traditional retailers. The research methodology section outlines the approach taken to collect and analyze data for the study. The methodology includes data collection methods, sampling techniques, data analysis procedures, and ethical considerations. The section also discusses the limitations of the research methodology and the steps taken to address potential biases. Chapter four presents a detailed discussion of the findings, analyzing the data collected in relation to the research objectives. The findings highlight the key factors influencing the success of e-commerce businesses and the strategies that traditional retailers can adopt to compete effectively in the digital age. The chapter also discusses the implications of the findings for both theory and practice. Finally, chapter five provides a conclusion and summary of the thesis, synthesizing the key findings and implications of the study. The conclusion highlights the importance of traditional retail businesses adapting to the changing landscape of e-commerce and offers recommendations for future research in this area. Overall, this thesis contributes to a better understanding of the impact of e-commerce on traditional retail businesses and provides valuable insights for both academics and practitioners in the field.

Thesis Overview