Thesis Abstract

Abstract
This thesis examines the impact of e-commerce on traditional retail business strategies. The rapid growth of e-commerce has transformed the retail landscape, challenging traditional brick-and-mortar stores to adapt to the changing consumer preferences and shopping behaviors. The study aims to analyze how e-commerce has influenced traditional retail business strategies and identify the key factors that contribute to the success or failure of retailers in this evolving environment. Chapter One provides an introduction to the research topic, including the background of the study, problem statement, objectives, limitations, scope, significance, and the structure of the thesis. The chapter concludes with a definition of key terms to provide clarity and context for the subsequent chapters. Chapter Two presents a comprehensive literature review, consisting of ten key themes related to e-commerce and traditional retail business strategies. The review synthesizes existing research findings, theories, and models to provide a theoretical framework for the study. Chapter Three outlines the research methodology employed in this study, including research design, data collection methods, sampling techniques, data analysis procedures, and ethical considerations. This chapter includes detailed descriptions of each component to ensure the rigor and validity of the research findings. Chapter Four presents the findings of the study, which are based on the analysis of data collected from interviews, surveys, and secondary sources. The chapter discusses the key insights, trends, and patterns identified in relation to the impact of e-commerce on traditional retail business strategies. Chapter Five offers a conclusion and summary of the thesis, highlighting the main findings, implications, and recommendations for retailers and policymakers. The chapter also discusses the theoretical and practical contributions of the study and suggests avenues for future research in this area. Overall, this thesis contributes to the understanding of how e-commerce is reshaping traditional retail business strategies and provides valuable insights for retailers seeking to navigate the challenges and opportunities presented by the digital marketplace.

Thesis Overview