Thesis Abstract

This research project seeks to investigate the impact of corporate social responsibility (CSR) initiatives on customer loyalty in the context of modern business operations. CSR has become an integral part of business strategy, and its influence on consumer behavior and brand loyalty is of significant interest to businesses. The study will examine the relationship between CSR activities and customer loyalty, identifying the key factors that contribute to the development of strong customer-brand relationships. By understanding the impact of CSR on customer loyalty, businesses can enhance their marketing strategies and build more sustainable and loyal customer bases.

Thesis Overview