1. Introduction
  1.1 Background and rationale for the study
  1.2 Research objectives
  1.3 Significance of corporate branding in consumer behavior
2. Literature Review
  2.1 Theoretical frameworks of consumer behavior and branding
  2.2 Branding strategies and consumer perceptions
  2.3 Brand loyalty and consumer-brand relationships
3. Methodology
  3.1 Research design and approach
  3.2 Data collection methods
  3.3 Analysis of consumer behavior studies
4. Branding Strategies and Consumer Perceptions
  4.1 Brand positioning and differentiation
  4.2 Brand personality and emotional branding
  4.3 Brand associations and consumer memory structures
5. Brand Equity and Consumer Preferences
  5.1 Measuring and managing brand equity
  5.2 Impact of brand equity on consumer decision-making