1. Introduction
  1.1 Background of the Study
  1.2 Research Objectives
  1.3 Significance of the Study
2. Literature Review
  2.1 Customer Value and Perceived Benefits
  2.2 Marketing Strategies for Value Creation
  2.3 Customer Relationship Management
3. Methodology
  3.1 Research Design
  3.2 Data Collection Methods
  3.3 Sampling Techniques
4. Understanding Customer Value
  4.1 Customer Needs and Expectations
  4.2 Value Propositions and Differentiation
  4.3 Measuring Customer Perceived Value
5. Marketing Strategies for Value Creation
  5.1 Product and Service Innovation
  5.2 Pricing and Value Communication
  5.3 Branding and Customer Experience