Chapter ONE

1.1 Introduction
1.2 Background of Study
1.3 Problem Statement
1.4 Objective of Study
1.5 Limitation of Study
1.6 Scope of Study
1.7 Significance of Study
1.8 Structure of the Research
1.9 Definition of Terms

Chapter TWO

2.1 Overview of Relationship Marketing
2.2 Evolution of Relationship Marketing
2.3 Importance of Relationship Marketing
2.4 Strategies in Relationship Marketing
2.5 Relationship Marketing vs Transactional Marketing
2.6 Customer Relationship Management (CRM)
2.7 Customer Loyalty Programs
2.8 Technology in Relationship Marketing
2.9 Challenges in Relationship Marketing
2.10 Success Factors in Relationship Marketing

Chapter THREE

3.1 Research Design
3.2 Research Philosophy
3.3 Research Approach
3.4 Data Collection Methods
3.5 Sampling Techniques
3.6 Data Analysis Procedures
3.7 Ethical Considerations
3.8 Limitations of the Methodology

Chapter FOUR

4.1 Analysis of Data
4.2 Findings on Customer Satisfaction
4.3 Impact of Relationship Marketing on Brand Loyalty
4.4 Customer Retention Strategies
4.5 Measurement of Relationship Marketing Success
4.6 Comparison of Relationship Marketing in Different Industries
4.7 Recommendations for Improvement
4.8 Implications for Future Research

Chapter FIVE

5.1 Summary of Findings
5.2 Conclusions Drawn
5.3 Contributions to Knowledge
5.4 Practical Implications
5.5 Recommendations for Practitioners
5.6 Recommendations for Further Research