Competitive strategy and organizational performance in the nigerian banking industry
Table Of Contents
Chapter 1
1.1 Introduction1.2 Background of Study
1.3 Problem Statement
1.4 Objective of Study
1.5 Limitation of Study
1.6 Scope of Study
1.7 Significance of Study
1.8 Structure of the Research
1.9 Definition of Terms
Chapter 2
2.1 Overview of Competitive Strategy2.2 Evolution of Competitive Strategy
2.3 Types of Competitive Strategies
2.4 Competitive Strategy Models
2.5 Competitive Advantage in Organizations
2.6 Competitive Strategy and Organizational Performance
2.7 Competitive Strategy in the Nigerian Banking Industry
2.8 Challenges of Implementing Competitive Strategies
2.9 Success Stories of Competitive Strategies
2.10 Future Trends in Competitive Strategy
Chapter 3
3.1 Research Design3.2 Research Philosophy
3.3 Research Approach
3.4 Data Collection Methods
3.5 Sampling Techniques
3.6 Data Analysis Techniques
3.7 Ethical Considerations
3.8 Validity and Reliability
Chapter 4
4.1 Overview of Research Findings4.2 Analysis of Competitive Strategies in Nigerian Banks
4.3 Impact of Competitive Strategies on Organizational Performance
4.4 Comparison of Different Competitive Strategies
4.5 Challenges Faced by Nigerian Banks in Implementing Competitive Strategies
4.6 Recommendations for Improving Competitive Strategies
4.7 Case Studies of Successful Competitive Strategies in Nigerian Banks
4.8 Implications for Future Research
Chapter 5
5.1 Summary of Findings5.2 Conclusions
5.3 Contributions to Knowledge
5.4 Practical Implications
5.5 Recommendations for Further Research
Thesis Abstract
Banks offer many vital services but must be seen to do so, by delivering efficient customer service. Service marketing is regarded as the pivotal force behind strategic planning and business operations, and, hence, as an intrinsic component of service organizational efforts.
This research project is thus a search part for physical evidence and marketing effectiveness of banks in Port Harcourt and the price and process of marketing effectiveness of banks in Port Harcourt.
Chapter one of the study lays a framework for subsequent chapters. Following the general introduction, the problem statement and the objective of the study which provided basis for the significance of the study and the hypothesis were stated. The limitations of this study were also highlighted.
In the literature review as contained in chapter two, works of various authors, international and local journals were reviewed to elicit views on service marketing mix and marketing effectiveness of banks.
Chapter three, research methodology, description of population and sampling procedure for data collection were discussed. Methods of questionnaire design, determination of sampling size and questionnaire distribution were also highlighted.
Chapter four was based on analysis of data collected. This chapter was sub-divided into data analysis, hypothesis testing and summary. Percentage table, figure and narration were carefully employed for proper understanding and testing of hypothesis.
Finally, chapter five was divided into summary of findings, recommendation and conclusion.
Thesis Overview
Banks offer many vital services but must be seen to do so, by delivering efficient customer service. Service marketing is regarded as the pivotal force behind strategic planning and business operations, and, hence, as an intrinsic component of service organizational efforts.
This research project is thus a search part for physical evidence and marketing effectiveness of banks in Port Harcourt and the price and process of marketing effectiveness of banks in Port Harcourt.
Chapter one of the study lays a framework for subsequent chapters. Following the general introduction, the problem statement and the objective of the study which provided basis for the significance of the study and the hypothesis were stated. The limitations of this study were also highlighted.
In the literature review as contained in chapter two, works of various authors, international and local journals were reviewed to elicit views on service marketing mix and marketing effectiveness of banks.
Chapter three, research methodology, description of population and sampling procedure for data collection were discussed. Methods of questionnaire design, determination of sampling size and questionnaire distribution were also highlighted.
Chapter four was based on analysis of data collected. This chapter was sub-divided into data analysis, hypothesis testing and summary. Percentage table, figure and narration were carefully employed for proper understanding and testing of hypothesis.
Finally, chapter five was divided into summary of findings, recommendation and conclusion.
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