MARKETING OF FINANCIAL SERVICES BY NIGERIAN BANKING INDUSTRY
Table Of Contents
Chapter ONE
1.1 Introduction1.2 Background of Study
1.3 Problem Statement
1.4 Objective of Study
1.5 Limitation of Study
1.6 Scope of Study
1.7 Significance of Study
1.8 Structure of the Research
1.9 Definition of Terms
Chapter TWO
2.1 Evolution of Financial Services Marketing2.2 Theoretical Frameworks in Financial Services Marketing
2.3 Marketing Strategies in the Banking Industry
2.4 Customer Relationship Management in Financial Services
2.5 Technology and Innovation in Financial Services Marketing
2.6 Regulatory Environment in Financial Services Marketing
2.7 Global Trends in Financial Services Marketing
2.8 Challenges in Marketing Financial Services
2.9 Consumer Behavior in Financial Services
2.10 Future Directions in Financial Services Marketing
Chapter THREE
3.1 Research Design3.2 Research Approach
3.3 Data Collection Methods
3.4 Sampling Techniques
3.5 Data Analysis Procedures
3.6 Research Validity and Reliability
3.7 Ethical Considerations
3.8 Limitations of the Research
Chapter FOUR
4.1 Overview of Research Findings4.2 Analysis of Marketing Strategies in Banking Industry
4.3 Customer Perception and Satisfaction
4.4 Technology Adoption and Impact
4.5 Regulatory Compliance and Challenges
4.6 Comparative Analysis with Global Practices
4.7 Recommendations for Financial Institutions
4.8 Implications for Future Research
Chapter FIVE
5.1 Summary of Findings5.2 Conclusions
5.3 Contributions to Knowledge
5.4 Practical Implications
5.5 Recommendations for Practice
5.6 Suggestions for Future Research
Thesis Abstract
This project was a through research into marketing of financial services by Nigerian banking industry in Nigeria. It is to investigate the performance of bank marketing, and what extent they have contributed to the Nigerian economy. Chapter one of this project deals with general introduction of what marketing of financial services is all about, objectives, significance and limitation of the study. Chapter Two deals with the research used, two distinct types of data collection instruments on the write-up questionnaire and library research. Chapter Three deals with the research methods used by the project work; sources of data, secondary data, collection of data and methods of data collection. Chapter four deals with the findings of the study. Chapter five deals with recommendation and conclusion were drawn from the findings of the study.
Thesis Overview
1.1 BACKGROUND OF THE STUDY
1.2 STATEMENT OF THE STUDY
1.3 OBJECTIVE OF THE STUDY
1.4 SIGNIFICANCE OF THE STUDY
1.5 SCOPE AND LIMITATION OF THE STUDY
1.6 DEFINITION OF THE TERMS
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