Thesis Abstract

This research project aims to analyze the impact of financial technology (fintech) on bank customer experience. Fintech refers to the use of technology and innovation to deliver financial services in a more efficient, convenient, and personalized manner. The advent of fintech has transformed the banking industry, offering customers new ways to access and manage their financial products and services. This study will examine the various fintech solutions adopted by banks, such as mobile banking apps, digital wallets, robo-advisors, and peer-to-peer lending platforms. It will assess the impact of these technologies on different aspects of the customer experience, including convenience, accessibility, security, and satisfaction. The findings of this research will provide insights into the opportunities and challenges associated with fintech adoption in the banking sector and contribute to the enhancement of bank customer experience.

Thesis Overview