Evaluating the effectiveness of bank cross-selling strategies.
Table Of Contents
<p>1. Introduction<br> 1.1 Background and rationale<br> 1.2 Research objectives<br> 1.3 Research questions<br> 1.4 Significance of the study<br>2. Literature Review<br> 2.1 Definition and importance of cross-selling in banking<br> 2.2 Strategies and techniques for cross-selling<br> 2.3 Factors influencing the effectiveness of cross-selling<br>3. Research Methodology<br> 3.1 Research design<br> 3.2 Data collection and sample selection<br> 3.3 Quantitative analysis of customer data<br> 3.4 Qualitative interviews with bank employees<br>4. Results and Analysis<br> 4.1 Analysis of customer data<br> 4.2 Themes and patterns from qualitative interviews<br> 4.3 Integration of quantitative and qualitative findings<br>5. Discussion and Recommendations<br> 5.1 Evaluation of current cross-selling strategies<br> 5.2 Identification of success factors and challenges<br> 5.3 Recommendations for improving cross-selling effectiveness<br></p>
Thesis Abstract
<p> This research project aims to evaluate the effectiveness of bank cross-selling strategies in enhancing customer relationships and increasing profitability. Cross-selling refers to the practice of offering additional products or services to existing customers. Banks often employ cross-selling strategies to deepen customer relationships, increase customer loyalty, and generate additional revenue streams. This study will employ a mixed-methods research approach, combining quantitative analysis of customer data with qualitative interviews with bank employees. The research findings will provide insights into the factors that contribute to successful cross-selling strategies and offer recommendations for improving their effectiveness. <br></p>Thesis Overview
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