Evaluating the effectiveness of bank customer relationship management.
Table Of Contents
<p>1. Introduction<br> 1.1 Background and rationale<br> 1.2 Research objectives<br> 1.3 Research questions<br> 1.4 Significance of the study<br>2. Literature Review<br> 2.1 Definition and components of customer relationship management<br> 2.2 CRM strategies in the banking industry<br> 2.3 Benefits and challenges of CRM implementation<br> 2.4 Relationship between CRM and customer satisfaction/loyalty<br>3. Research Methodology<br> 3.1 Research design<br> 3.2 Data collection methods<br> 3.3 Sample selection<br> 3.4 Data analysis techniques<br>4. Results and Analysis<br> 4.1 Overview of CRM practices in selected banks<br> 4.2 Customer satisfaction and loyalty metrics<br> 4.3 Relationship between CRM strategies and key performance indicators<br>5. Discussion<br> 5.1 Interpretation of results<br> 5.2 Comparison with existing literature<br> 5.3 Implications for bank customer relationship management<br></p>
Thesis Abstract
<p> This research project aims to evaluate the effectiveness of bank customer relationship management (CRM) strategies in enhancing customer satisfaction and loyalty. The study will examine the various CRM practices implemented by banks, such as personalized marketing, customer segmentation, and customer service initiatives. It will also assess the impact of CRM on key performance indicators, including customer retention rates, cross-selling success, and profitability. The findings of this research will provide valuable insights into the effectiveness of CRM strategies in the banking industry and offer recommendations for improving customer relationship management practices. <br></p>Thesis Overview
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