Investigating the factors influencing bank customers' adoption of mobile banking.
Table Of Contents
1. Introduction
1.1 Background
1.2 Research Objectives
1.3 Significance of the Study
2. Literature Review
2.1 Technology Adoption Models
2.2 Factors Influencing Mobile Banking Adoption
2.3 Research Gap
3. Methodology
3.1 Research Design
3.2 Survey Design and Data Collection
3.3 Sample Selection
3.4 Qualitative Interviews
4. Results and Analysis
4.1 Descriptive Statistics
4.2 Quantitative Analysis
4.3 Qualitative Analysis
5. Discussion
5.1 Interpretation of Results
5.2 Implications for Banks and Policymakers
Thesis Abstract
This research aims to investigate the factors influencing bank customers' adoption of mobile banking. Mobile banking has gained significant popularity in recent years, offering convenience and accessibility to banking services. Understanding the factors that drive or hinder the adoption of mobile banking is crucial for banks and policymakers. The study will employ a mixed-methods approach, combining a survey of bank customers with qualitative interviews to gather insights into customers' perceptions and experiences. The findings will provide valuable information for banks to enhance their mobile banking offerings and improve customer adoption rates.
Thesis Overview
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