Investigating the Factors Influencing Customer Loyalty in the Banking Sector
Table Of Contents
<p>1. Introduction<br> 1.1 Background and Rationale<br> 1.2 Research Objectives<br> 1.3 Research Questions<br> 1.4 Significance of the Study<br>2. Literature Review<br> 2.1 Customer Loyalty in the Banking Sector<br> 2.2 Theoretical Frameworks of Customer Loyalty<br> 2.3 Determinants of Customer Loyalty<br>3. Research Methodology<br> 3.1 Research Design<br> 3.2 Data Collection Methods<br> 3.3 Sample Selection<br> 3.4 Variables and Measurements<br>4. Results and Analysis<br> 4.1 Quantitative Analysis of Survey Data<br> 4.2 Qualitative Analysis of Interview Data<br> 4.3 Integration of Findings<br>5. Discussion<br> 5.1 Interpretation of Findings<br> 5.2 Comparison with Previous Studies<br> 5.3 Implications for Bank Managers and Marketers<br></p>
Thesis Abstract
<p> This research project aims to investigate the factors influencing customer loyalty in the banking sector. Customer loyalty is crucial for banks to maintain a sustainable customer base and achieve long-term profitability. Understanding the determinants of customer loyalty can help banks develop effective strategies to enhance customer satisfaction and retention. This study will employ a mixed-methods research approach, combining quantitative surveys and qualitative interviews to gather data from bank customers. The findings will provide insights into the key drivers of customer loyalty and offer practical recommendations for banks to improve customer relationship management. <br></p>Thesis Overview
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