Thesis Abstract

Gender disparity is a prevalent issue in many regions of the world, including Northern Nigeria, where cultural norms and societal expectations often limit the participation of women in entrepreneurship. This study aims to explore the impact of gender considerations on entrepreneurship development in Northern Nigeria. Through a mixed-methods approach, data will be collected from both male and female entrepreneurs, as well as key stakeholders in the entrepreneurship ecosystem. The research will investigate the challenges faced by female entrepreneurs in accessing resources, markets, and support services compared to their male counterparts. It will also examine the role of cultural norms, family responsibilities, and societal expectations in shaping gender dynamics within the entrepreneurial landscape of Northern Nigeria. By analyzing the experiences and perspectives of both male and female entrepreneurs, the study aims to provide a comprehensive understanding of the gender-specific barriers and opportunities in entrepreneurship development. Furthermore, the research will explore the strategies and initiatives that have been implemented to promote gender equality and women's empowerment in entrepreneurship in Northern Nigeria. By examining existing programs and policies, the study seeks to identify best practices and recommendations for fostering a more inclusive and supportive environment for female entrepreneurs. Additionally, the research will assess the impact of these interventions on the overall entrepreneurship ecosystem and economic development in the region. Overall, this study contributes to the existing literature on gender and entrepreneurship by focusing on the unique context of Northern Nigeria. By highlighting the challenges faced by female entrepreneurs and the opportunities for promoting gender equality in entrepreneurship, the research aims to inform policy decisions and program development aimed at fostering a more inclusive and sustainable entrepreneurial ecosystem in the region. Through its empirical findings and analysis, the study provides valuable insights for policymakers, development practitioners, and researchers interested in promoting gender equality and women's empowerment in entrepreneurship development in Northern Nigeria and similar contexts.

Thesis Overview

• BACKGROUND TO THE STUDY

Individuals go into business for the sake of obtaining regular income, becoming self employed and also help others. Although there are different kinds of business enterprises that female and male can go into, often times, some businesses are regarded as more suitable for one sex and not the other. This means that there are some gender discriminations in the choice of business one goes into and, by extension, in entrepreneurship development.

Apparently, gender attitudes and behaviours may have positive or negative effect on entrepreneurship development in a society or economy.

This research work therefore intends to take a critical look at gender discriminations as they affect entrepreneurship development with particular reference to Northern Nigeria in general, using Exceptional production services Limited Kaduna, Kaduna North Local Government area as a case study, and also to suggest the possible solutions to indentified problems and give recommendations where necessary.

• STATEMENT OF THE RESEARCH PROBLEM

Entrepreneurship has generally been recognized as a good medium or strategy for economic development of an individual, a community and a nation. It is also a known fact that some gender discriminations are often used in the choice of business or even the decision to go into business. For example, some businesses are regarded as more suitable to men than women. The question here is, is this the right approach to economic development through entrepreneurship? Of what effect is this approach to entrepreneurship development?

These and other questions are what this research work intends to find answers to, and, if possible make recommendations.

 

• OBJECTIVES OF THE STUDY

The main purpose of this study is to determine the relationship between  gender and entrepreneurship development particularly in Northern Nigeria. The study specifically intends to look at the issue on some gender discrimination in entrepreneurship development and its impact on economic development effort in Nigeria particularly Northern Nigeria. The study hopes to suggest possible solutions to any gender related impediments to entrepreneurship development.

 

• STATEMENT OF HYPOTHESIS

The following hypothesis has been formulated to serve as a guide for the study.

H0:   That gender discrimination has no significant effect on entrepreneurship development in Northern Nigeria.

H1: That gender discrimination, has significant effect on entrepreneurship development in Northern Nigeria.

 

 

• SIGNIFICANCE OF THE STUDY

The findings of this study will provide a guide for any one for the establishment of a business in Nigeria. The study will help me, any prospective entrepreneur to make the right in learners of which Business to go into and how to contend with gender related issues that might influence his or success in Business. Furthermore, it is hoped that the study will assist government and her agencies in the process of developing entrepreneurship development programmes.

 

• SCOPE OF THE STUDY

The research work will concentrate on entrepreneurship development and gender discrimination in Northern Nigeria. The scope is limited to Exceptional Production Services Limited, Kaduna North, the management, staff and other employees of the organization.

 

• LIMITATION OF THE STUDY

In the course of this study many problems were encountered. Collection of relevant data was a problem because what the organization regarded to be their “secret”.

Other limitations of the research included cost of visiting the organization to see the people necessary to get the relevant information. Sometimes the staff concerned may not be on seat.

Time was another limiting factor faced by the researcher. A researcher had to share the limited time between the research and his lecturer and studies.

 

• HISTORICAL BACKGROUND OF THE CASE STUDY

Exceptional productions services limited is a small-scale organization and a lending provider of printing and publishing solution provider for the private and public sector.

Exceptional productions services is a sole proprietorship business. It is owned by MR. ELEJA ABIOLA MUSBAUDEEN. The company develops and manages one stop prints service ranging from pre-press, press and post press with a focus on the emerging markets of the world from as simple as type setting, graphic design, digital separation to as complex as offset prints on moe, mos, mozps, movps, wide format prints and a classical finishing equipments for a well finished job like cutting and trimming, perfect binding spiral.

The company utilizes its capacity and vast experience in business and technology to provide customer with value added solutions that differentiates it from its competitors.

The fact that both private and public sectors do not have access to quality and standard prints production spurred the formation of the company some years ago, which employed over two hundred and fifty (250) workers made of different categories like managers, supervisors, Head of departments, intermediate and junior workers. (The company is well equipped with facilities and highly skilled professionals in the field).

 

STRUCTURE OF THE ORGANIZATION  

Exceptional productions services LTD (Rc: 1037462) is a dully registered liability company with the office of the register of companies and allied matters Act 1990. It was incorporated on the 23rd October 2007 with it’s headquarter at plot Nm6 Lokoja Road Kaduna and its has offices across the country.

Its internal ultimate authority is the board of directors. The chief executives  officer (CEO) is held excessively responsible for daily management.

The main department includes, the administrative department, operations department, marketing department and finance department.

THE COMPANY MISSION IS:

1. To aspire towards achievement in overall excellence in our work and encourage creativity, ethnics and value in our organization and ensure accountability of each employees towards the goals of the organization.
2. To provide a transparent responsive and responsible administration that will balance the demand of our client and meet the aspirations of our employees.
3. To constantly innovate and introduce changes in procedure in consonance with requirement of today and tomorrow.

 

THIS IS: VISSION STATEMENTS

To provide best quality printing at most competitive rates to ensure delivery of printing materials within desired time schedule to our clients.

 

PRODUCTS             AND         SERVICES      

• Calendar Graphics design
• Books Digital separation
• Annual reports Impression on laord 64, mosps
• Diarries                   mozps, movps
• Posters Cutting and trimming
• Company profiles Hot melt binding
• Programme of event Wide format prints e.t.c
• Excercise books
• Boards and barrners

1.9   DEFINITION OF TERMS

1. Gender: Refers to female or male
2. Discrimination : discrimination means segregation, unfair treatment and disparate.

• Development: Development means to improvement, gradual improvement in future.

1. Entrepreneur: A person who engage in business and take the risk involve in that business.
2. Enterprise: Enterprise is a name of firm.
3. Advertising: It is the aspect of promotion, which try to convince people about the virtues of a production by using mass media.

• Publicity: Is the activities of securing editorial space as divorce from paid staff from all media read, viewed by company for the specific purpose of assisting in the meeting of sale.
• Public Relation: This is the process of fostering goal with outsider, so that people will desire to do business with your company.

1. Personal Selling: Process of information and persuading in order to buy their production and services from which benefit are derived.
2. Sale Promotion: It is a techniques which company adopted to capture target customers by attaching small gifts to their product so as to generate sales.
3. Merchandising: Is a special or ad-hoc promotion, it might involve a special arrangement of the shop at a particular season or the use of contests such as the one for may come up at a particular period of the year.

• Store Demonstration: It is where a group of customers or users may be called into the shop or demonstrates a new product.