Thesis Abstract

Abstract
The integration of Augmented Reality (AR) technology in various sectors has shown significant potential in enhancing user experiences. This research focuses on exploring the impact of AR on enhancing user experience in art galleries. The study aims to investigate how AR technology can be utilized to provide interactive and immersive experiences for visitors in art galleries, ultimately enhancing their engagement and understanding of artworks. The research methodology involves a combination of literature review, case studies, and user testing to evaluate the effectiveness of AR applications in art gallery settings. Chapter 1 provides an introduction to the research topic, including the background of the study, problem statement, objectives, limitations, scope, significance, structure of the thesis, and definition of key terms. Chapter 2 presents a comprehensive literature review covering ten key areas related to AR technology, user experience design, art gallery interactions, and the impact of technology on the arts sector. Chapter 3 outlines the research methodology, including the research design, data collection methods, sampling techniques, data analysis procedures, ethical considerations, and limitations of the study. The chapter also discusses the development and implementation of AR applications in art gallery settings, as well as the testing and evaluation process with users. Chapter 4 presents a detailed discussion of the findings from the research, including insights from user testing, case studies, and analysis of the impact of AR on user experience in art galleries. The chapter explores the strengths and limitations of AR technology in providing interactive and educational experiences for gallery visitors. Chapter 5 concludes the thesis by summarizing the key findings, implications for practice, limitations of the study, and recommendations for future research. The study contributes to the growing body of knowledge on the use of AR technology in cultural institutions, highlighting its potential to transform the way visitors engage with and appreciate artworks in art galleries. Overall, this research provides valuable insights into the impact of Augmented Reality on enhancing user experience in art galleries, offering practical recommendations for cultural institutions looking to integrate AR technology into their exhibition practices. By leveraging the interactive and immersive capabilities of AR, art galleries can create more engaging and educational experiences for visitors, ultimately enriching their appreciation of art and cultural heritage.

Thesis Overview

The project titled "The Impact of Augmented Reality on Enhancing User Experience in Art Galleries" aims to explore how augmented reality (AR) technology can revolutionize user experiences within art galleries. Augmented reality has emerged as a powerful tool that integrates digital content into the physical world, offering new possibilities for enhancing interaction and engagement in various settings, including art galleries. The research will delve into the current landscape of art galleries and the traditional methods of engaging visitors with art. By introducing augmented reality technology, the project seeks to investigate how this innovative approach can enhance user experiences by providing interactive and immersive opportunities for visitors to engage with artworks in a dynamic and personalized manner. Through an in-depth exploration of existing literature on augmented reality, user experience design, art curation, and visitor engagement, the project aims to establish a theoretical framework that underpins the potential impact of AR technology in art galleries. By examining case studies and best practices in the field, the research will identify key factors that contribute to successful implementation and adoption of augmented reality experiences in art gallery settings. Furthermore, the project will employ a mixed-methods research approach, combining qualitative and quantitative data collection methods to evaluate the effectiveness of augmented reality in enhancing user experiences within art galleries. Surveys, interviews, and observational studies will be conducted to gather insights from both visitors and gallery staff regarding their perceptions and experiences with AR-enhanced exhibits. The findings of this research are expected to contribute valuable insights to the fields of art curation, museum studies, and user experience design by demonstrating the potential of augmented reality technology to transform the way visitors engage with art in gallery settings. By shedding light on the benefits and challenges of integrating AR into art galleries, this project seeks to pave the way for future innovations in enhancing user experiences and fostering a deeper appreciation for art in the digital age.