Investigating the Use of Color in Web Design
Table Of Contents
<p>1. Introduction<br> 1.1 Background<br> 1.2 Objectives<br> 1.3 Research Questions<br>2. Literature Review<br> 2.1 The Role of Color in Web Design<br> 2.2 Color Psychology and User Experience<br> 2.3 Cultural Influences on Color Perception<br>3. Methodology<br> 3.1 Research Design<br> 3.2 Data Collection<br> 3.3 Data Analysis<br>4. Case Studies<br> 4.1 Case Study 1: Color Schemes in E-commerce Websites<br> 4.2 Case Study 2: Color and Brand Identity in Corporate Websites<br> 4.3 Case Study 3: Color and Emotional Response in Non-profit Websites<br>5. User Surveys<br> 5.1 Survey Design and Implementation<br> 5.2 Data Analysis and Interpretation<br></p>
Thesis Abstract
<p> This project aims to investigate the use of color in web design. Color plays a crucial role in web design, influencing user experience, brand identity, and visual aesthetics. This research will explore the psychological and emotional impact of color on website visitors, examining how different color schemes and combinations evoke specific responses. By analyzing case studies and conducting user surveys, this study seeks to provide insights into the effective use of color in web design, considering factors such as accessibility, cultural influences, and industry trends. The findings of this research will contribute to enhancing the understanding and application of color in web design practices. <br></p>Thesis Overview
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