Designing a logo for a wellness brand
Table Of Contents
<p>1. Introduction<br> 1.1 Background and context of the wellness brand<br> 1.2 Objectives and scope of the logo design project<br>2. Research and Analysis<br> 2.1 Understanding the wellness industry and target audience<br> 2.2 Competitor analysis and market trends<br> 2.3 Identifying brand values and key messaging<br>3. Conceptualization and Ideation<br> 3.1 Brainstorming and sketching logo ideas<br> 3.2 Exploring visual elements and symbolism<br> 3.3 Developing initial logo concepts<br>4. Design Execution<br> 4.1 Refining and digitizing logo concepts<br> 4.2 Typography and color selection<br> 4.3 Iterative design process and feedback<br>5. Final Logo Presentation<br> 5.1 Presenting the logo design to the client<br> 5.2 Incorporating client feedback and revisions<br> 5.3 Finalizing the logo design and brand guidelines<br></p>
Thesis Abstract
<p> This project focuses on the process of designing a logo for a wellness brand, aiming to create a visual identity that effectively communicates the brand's values and resonates with its target audience. Through a combination of research, conceptualization, and design execution, this project will explore the key elements and principles of logo design, with a specific focus on wellness-related aesthetics and symbolism. By following a systematic design process, this project seeks to develop a logo that captures the essence of the wellness brand and establishes a strong brand identity. <br></p>Thesis Overview
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