Designing a logo for a wellness brand
Table Of Contents
1. Introduction
1.1 Background and context of the wellness brand
1.2 Objectives and scope of the logo design project
2. Research and Analysis
2.1 Understanding the wellness industry and target audience
2.2 Competitor analysis and market trends
2.3 Identifying brand values and key messaging
3. Conceptualization and Ideation
3.1 Brainstorming and sketching logo ideas
3.2 Exploring visual elements and symbolism
3.3 Developing initial logo concepts
4. Design Execution
4.1 Refining and digitizing logo concepts
4.2 Typography and color selection
4.3 Iterative design process and feedback
5. Final Logo Presentation
5.1 Presenting the logo design to the client
5.2 Incorporating client feedback and revisions
5.3 Finalizing the logo design and brand guidelines
Thesis Abstract
This project focuses on the process of designing a logo for a wellness brand, aiming to create a visual identity that effectively communicates the brand's values and resonates with its target audience. Through a combination of research, conceptualization, and design execution, this project will explore the key elements and principles of logo design, with a specific focus on wellness-related aesthetics and symbolism. By following a systematic design process, this project seeks to develop a logo that captures the essence of the wellness brand and establishes a strong brand identity.
Thesis Overview
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