Thesis Abstract

Abstract
Archaeological sites hold significant cultural and historical value, attracting tourists from around the world. This thesis explores the impact of archaeological sites on cultural tourism promotion, aiming to understand how these sites contribute to tourism development and promotion. The study delves into the relationship between archaeological sites and cultural tourism, examining how the preservation and promotion of these sites influence tourist behavior and destination choices. Chapter One provides an introduction to the research topic, highlighting the background of the study, problem statement, objectives, limitations, scope, significance of the study, structure of the thesis, and definition of key terms. Chapter Two presents a comprehensive literature review encompassing ten key aspects related to archaeological sites, cultural tourism, and their interplay. Chapter Three outlines the research methodology employed in this study, including the research design, data collection methods, sampling techniques, data analysis procedures, ethical considerations, and limitations. The chapter aims to provide a clear understanding of how the research was conducted and the rationale behind the chosen methodology. In Chapter Four, the findings of the study are discussed in detail, analyzing the impact of archaeological sites on cultural tourism promotion. The chapter presents insights into the perceptions and behaviors of tourists visiting archaeological sites, as well as the strategies employed by destination managers to promote these sites effectively. Chapter Five serves as the conclusion and summary of the thesis, synthesizing the key findings and implications of the research. This chapter also offers recommendations for policymakers, tourism practitioners, and researchers to enhance the promotion and preservation of archaeological sites for sustainable cultural tourism development. Overall, this thesis contributes to the existing literature on cultural tourism and heritage preservation by shedding light on the significance of archaeological sites in promoting cultural heritage and attracting tourists. The findings of this study have implications for tourism development strategies, heritage management practices, and the overall sustainability of cultural tourism destinations.

Thesis Overview

The project titled "The Impact of Archaeological Sites on Cultural Tourism Promotion" aims to investigate the influence of archaeological sites on the promotion of cultural tourism. Archaeological sites hold significant historical and cultural value, attracting tourists interested in exploring the past and experiencing different cultures. This research seeks to explore how these sites contribute to the promotion of cultural tourism and how their preservation and presentation can enhance visitor experiences. The study will begin with Chapter 1, which includes the introduction, background of the study, problem statement, objectives, limitations, scope, significance, structure of the thesis, and definition of terms. This chapter sets the stage for understanding the importance of archaeological sites in cultural tourism promotion and outlines the research framework. Chapter 2 will delve into a comprehensive literature review encompassing ten key areas related to the impact of archaeological sites on cultural tourism promotion. This section will provide a detailed analysis of existing studies, theories, and practices to establish a solid theoretical foundation for the research. Chapter 3 will focus on the research methodology, detailing the approach, research design, data collection methods, sampling techniques, and data analysis procedures. This chapter will outline how the study aims to investigate the relationship between archaeological sites and cultural tourism promotion through empirical research. Chapter 4 will present a thorough discussion of the research findings, analyzing the data collected and interpreting the results in the context of the research objectives. This section will highlight the key insights and implications of the study for the promotion and management of archaeological sites in cultural tourism. Finally, Chapter 5 will offer a conclusion and summary of the project, presenting the key findings, implications for theory and practice, and recommendations for future research. This chapter will provide a comprehensive overview of the research outcomes and their significance in understanding the impact of archaeological sites on cultural tourism promotion. Overall, this research project on "The Impact of Archaeological Sites on Cultural Tourism Promotion" aims to contribute to the existing literature by providing insights into the role of archaeological sites in enhancing cultural tourism experiences and attracting visitors interested in exploring and appreciating diverse cultural heritage.