Thesis Abstract

This research project aims to examine the challenges and opportunities of marketing archaeological sites as tourist destinations. It will explore the unique characteristics of archaeological sites and the specific marketing strategies required to attract and engage tourists. The study will identify the key challenges faced by tourism stakeholders in promoting archaeological sites, such as limited accessibility, preservation concerns, and the need for interpretation and visitor facilities. Additionally, it will highlight the opportunities presented by archaeological tourism, including the potential for cultural exchange, educational experiences, and sustainable development. By analyzing successful marketing campaigns and case studies, this research will provide valuable insights for tourism professionals and policymakers interested in effectively promoting archaeological sites as tourist destinations.

Thesis Overview