Thesis Abstract

ABSTRACT This study explores the impact of agricultural marketing cooperatives on sales promotion, focusing on the National Archives Multipurpose Cooperative Society Ltd. Agricultural marketing cooperatives play a crucial role in promoting the sales of agricultural products by providing a platform for small-scale farmers to collectively market their produce. The study aims to assess the effectiveness of the cooperative in enhancing sales promotion activities and improving the livelihoods of its members. The research methodology involves a mixed-method approach, combining qualitative and quantitative data collection techniques. Primary data will be gathered through structured interviews with members of the cooperative, management staff, and key stakeholders involved in sales promotion activities. Additionally, surveys will be conducted to assess the perceptions and experiences of members regarding the cooperative's impact on sales promotion. The study will also analyze secondary data sources, including financial reports, sales data, and marketing strategies implemented by the cooperative. By triangulating data from various sources, the research aims to provide a comprehensive understanding of the cooperative's role in sales promotion. The research findings will contribute to the existing literature on agricultural marketing cooperatives and sales promotion strategies. The study will identify the key factors that influence the success of sales promotion activities within the cooperative and provide recommendations for enhancing its effectiveness. By understanding the impact of agricultural marketing cooperatives on sales promotion, policymakers and stakeholders can develop targeted interventions to support the growth of small-scale farmers and improve market access for agricultural products. Overall, this study seeks to shed light on the critical role of agricultural marketing cooperatives in promoting sales and enhancing the livelihoods of small-scale farmers. By examining the case of the National Archives Multipurpose Cooperative Society Ltd, the research aims to provide valuable insights into the strategies and mechanisms that contribute to the success of sales promotion activities within agricultural cooperatives. The findings of this study have the potential to inform policy decisions and interventions aimed at supporting the development of agricultural marketing cooperatives and improving market access for small-scale farmers.

Thesis Overview

INTRODUCTION

1.1    Background
of the Study

The need of
Agricultural marketing arises with the production of excess, over and above consumption.
This related to the concept of marketable surplus which is defined as the
proportion of the total output that is available for sale after satisfying the
producer. Consumption seed for next seasons planting. There is however, an
exemption in this concept; as certain agricultural commodities are produced for
meeting specific population need, this kolanut is widely grown in the Southern
part of the country, transported and sold to the people of the Northern part of
the country who relish the commodity. Marketing bridge the gap between
production and consumption. It brings together the impersonal forces of supply
and demand in respective of where the market is located. Therefore, one is
involve in marketing whether one grows yam, sells the tubers or process to yam
flour and sell it to the village or town market in the Southern part of the
country or receives supplies of grains, onions from the North.

Marketing
Cooperative are found in Nigeria to be performing unique functions towards the
development of Nigeria economic activities cooperative marketing could be a
dynamic forces in the process of economic development takes place, the
marketing system is expected to extend some influence on the social, political
and economic sphere of the society. This fact was supported by the World Bank
report of 1954 that ‘the cooperative movement can provide a valuable
organizational basis for agricultural development’ marketing cooperative also
serves as auxiliary cooperative.

Today,
marketing has assumed a very special position in cooperative movements this is
because, for any cooperative to function effectively. All must satisfy the
owners who have established it, the process of doing this by achieving the
cooperative goals then the society is buying the owners want respectively. All
together now brand types of cooperative societies have marketing function for
its major operational guide.

1.2    Statement
of the Problem

Cooperative
Society serves as very strong tool which provides a favourable atmosphere for
the marketing of an agricultural product on sales promotion. The marketing that
cooperative society provides to their members include searching for a
favourable market for the farm produced of the farmers fixing to enable farmers
has optimum profit. However, the study will look into problem on how to
distribute work among members who consider themselves as equal. Furthermore,
the problem of how to maintain discipline, how to motivate member to work for
the society and how to achieve efficient management is to be insiders or
outsider, the problem especially is do the society hire outside person or do
members who will most likely not have the required training to manage the
society any how.

1.3    Objectives
of the Study

i.       To examine the impact of agricultural
marketing cooperatives on sales promotion.

ii.     To determine the role of agricultural
cooperative in improving the intensive at farming activities.

iii.        
To find out how capital hinder
agricultural cooperative development in the society.

1.4    Research
Question

i.       What are the impacts of agricultural
marketing cooperatives on sales promotion?

ii.       What are the role of agricultural
cooperative in improving the intensives of farming activities?

iii.        
How does low capital hinder agricultural
cooperative development in the society?

1.5    Significance
of the Study

This study is
designed to help marketing cooperative societies over the problems related on
how to distribute work among members, and how to maintain discipline and how to
achieve efficient management.

The research
also intended to find possible solutions to the above mentioned problems by
giving recommendations on how to prevent the future occurrence. The research
aimed at finding the relevant contribution of cooperative society toward the
development of marketing in Nigeria.
It will be used to ascertain all basis fact needed.

At the end of
this research, the management of national achieves multi-purpose cooperative
society can consider the present problems facing the society. Scholars,
researchers and incoming student will benefit from these research work because
it will serve as a material to them with a view towards enhancing their
knowledge.

1.6    Scope
of the Study

This study
will examine the impact of agricultural marketing cooperatives on sales
promotion. As a result, the product findings will be limited only to National
Archives Multi-Purpose Cooperative Society in Kaduna, generalization can only be made of
similar society with the same characteristics as the subject matter.

1.7    Definition
of Terms

–        Cooperative Society: Is defined as
an autonomous association of persons untied voluntarily to meet their common
economic social and cultural needs and aspiration through a jointly owned and
democratic control enterprises (ICA,
1995).

–        Member: This is the registered name
of the person belonging to a particular cooperative society.

–        Organization: This is a group of
person with a specific purpose who plan themselves to work together and benefit
from their effort.

–        Producer: This refers to the members
that produce the farm produce.

–        Agricultural Cooperative: Those
cooperatives that are engaged in agricultural activities ranging from
production, processing to marketing of agricultural produce.