Home / Agricultural education / The study was designed to analyze the marketing of banana and plantain in Enugu State.

The study was designed to analyze the marketing of banana and plantain in Enugu State.

 

Table Of Contents


Chapter ONE

1.1 Introduction
1.2 Background of Study
1.3 Problem Statement
1.4 Objective of Study
1.5 Limitation of Study
1.6 Scope of Study
1.7 Significance of Study
1.8 Structure of the Research
1.9 Definition of Terms

Chapter TWO

2.1 Overview of Marketing
2.2 History of Banana and Plantain Marketing
2.3 Marketing Strategies in Agriculture
2.4 Consumer Behavior in Agricultural Products
2.5 Competitive Analysis in the Banana and Plantain Market
2.6 Marketing Channels and Distribution
2.7 Pricing Strategies in Agricultural Markets
2.8 Promotional Activities in Agriculture
2.9 Global Trends in Banana and Plantain Marketing
2.10 Sustainability Practices in Agricultural Marketing

Chapter THREE

3.1 Research Design
3.2 Sampling Techniques
3.3 Data Collection Methods
3.4 Data Analysis Procedures
3.5 Questionnaire Design
3.6 Ethical Considerations
3.7 Validity and Reliability
3.8 Research Limitations

Chapter FOUR

4.1 Analysis of Data
4.2 Demographic Findings
4.3 Marketing Strategies Effectiveness
4.4 Consumer Preferences
4.5 Competitor Analysis Results
4.6 Distribution Channel Evaluation
4.7 Pricing Impact on Market Share
4.8 Promotional Activities Impact

Chapter FIVE

5.1 Summary of Findings
5.2 Conclusion
5.3 Recommendations for Future Research
5.4 Implications for Marketing Practice
5.5 Contribution to Knowledge

Thesis Abstract

This study was undertaken to analyze resource productivity inornamental plants production within Jos metropolis of Nigeria. Thestudy covered Jos North and Jos South local government areas. Thespecific objectives include identifying the effect of socio-economicfactors on resource productivity, determining costs and returns, andresource productivity in ornamental plants production.An extensive literature review was carried out to provide an indepthknowledge of the study. The cluster sampling procedure wasused because the nurseries are located in clusters. Data was collectedfrom the nursery owners. Six respondents from each cluster and fiveclusters from each local government area were selected using thesimple random sampling method at each sampling stage. Each of thetwo local government areas was administered the 30 questionnairesmaking a total of 60 respondents.Results revealed that 60% of respondents were aged between 41– 50, while 80% had some years of tertiary education. Also 60% of therespondents’ nurseries were less than a quarter of an acre. About 40%had horticulture as their primary occupation, while 40% and 20% hadbusiness and civil service respectively as their primary occupation.The ornamental plants producers made a net farm income ofN351,196 per annum and a naira invested gave returns of N1.10.The regression analysis gave positive coefficients for labour,cuttings, pesticides, water, top soil and polythenes which weresignificant (P<0.05). However, manure, fuel transportation and annualrent had negative coefficient. Also the regression coefficient of socioeconomic variables such as education, age, nursery size were positiveand significant. Household size had a positive coefficient but wasinsignificant (P<0.05). Ornamental production experience had anegative coefficient and was insignificantThis study was undertaken to analyze resource productivity inornamental plants production within Jos metropolis of Nigeria. Thestudy covered Jos North and Jos South local government areas. Thespecific objectives include identifying the effect of socio-economicfactors on resource productivity, determining costs and returns, andresource productivity in ornamental plants production.An extensive literature review was carried out to provide an indepthknowledge of the study. The cluster sampling procedure wasused because the nurseries are located in clusters. Data was collectedfrom the nursery owners. Six respondents from each cluster and fiveclusters from each local government area were selected using thesimple random sampling method at each sampling stage. Each of thetwo local government areas was administered the 30 questionnairesmaking a total of 60 respondents.Results revealed that 60% of respondents were aged between 41– 50, while 80% had some years of tertiary education. Also 60% of therespondents’ nurseries were less than a quarter of an acre. About 40%had horticulture as their primary occupation, while 40% and 20% hadbusiness and civil service respectively as their primary occupation.The ornamental plants producers made a net farm income ofN351,196 per annum and a naira invested gave returns of N1.10.The regression analysis gave positive coefficients for labour,cuttings, pesticides, water, top soil and polythenes which weresignificant (P<0.05). However, manure, fuel transportation and annualrent had negative coefficient. Also the regression coefficient of socioeconomic variables such as education, age, nursery size were positiveand significant. Household size had a positive coefficient but wasinsignificant (P<0.05). Ornamental production experience had anegative coefficient and was insignificant

Thesis Overview

Blazingprojects Mobile App

📚 Over 50,000 Research Thesis
📱 100% Offline: No internet needed
📝 Over 98 Departments
🔍 Thesis-to-Journal Publication
🎓 Undergraduate/Postgraduate Thesis
📥 Instant Whatsapp/Email Delivery

Blazingprojects App

Related Research

Agricultural educati. 2 min read

Integration of Virtual Reality Technology in Agricultural Education: Enhancing Learn...

The project titled "Integration of Virtual Reality Technology in Agricultural Education: Enhancing Learning and Engagement" aims to explore the potent...

BP
Blazingprojects
Read more →
Agricultural educati. 2 min read

Implementing Virtual Reality Technology in Agricultural Education for Enhanced Learn...

The project titled "Implementing Virtual Reality Technology in Agricultural Education for Enhanced Learning Experiences" aims to explore the integrati...

BP
Blazingprojects
Read more →
Agricultural educati. 4 min read

Assessing the Impact of Virtual Reality Technology on Agricultural Education: A Case...

The research project titled "Assessing the Impact of Virtual Reality Technology on Agricultural Education: A Case Study" aims to explore the potential...

BP
Blazingprojects
Read more →
Agricultural educati. 3 min read

Utilizing Technology for Enhancing Agricultural Education in Rural Schools...

The project titled "Utilizing Technology for Enhancing Agricultural Education in Rural Schools" aims to explore the potential of technology in improvi...

BP
Blazingprojects
Read more →
Agricultural educati. 2 min read

Utilizing Virtual Reality Technology for Enhancing Agricultural Education in Rural C...

The project titled "Utilizing Virtual Reality Technology for Enhancing Agricultural Education in Rural Communities" aims to explore the potential of v...

BP
Blazingprojects
Read more →
Agricultural educati. 3 min read

Utilizing Virtual Reality Technology for Enhanced Agricultural Education and Trainin...

The research project titled "Utilizing Virtual Reality Technology for Enhanced Agricultural Education and Training" aims to explore the potential appl...

BP
Blazingprojects
Read more →
Agricultural educati. 4 min read

Implementing Technology-Based Learning Tools in Agricultural Education Programs for ...

The research project titled "Implementing Technology-Based Learning Tools in Agricultural Education Programs for Enhanced Student Engagement and Learning O...

BP
Blazingprojects
Read more →
Agricultural educati. 3 min read

Utilizing Simulation-Based Learning to Enhance Agricultural Education in Rural Commu...

The project titled "Utilizing Simulation-Based Learning to Enhance Agricultural Education in Rural Communities" aims to investigate the effectiveness ...

BP
Blazingprojects
Read more →
Agricultural educati. 2 min read

Utilizing Virtual Reality Technology for Enhancing Agricultural Education in Rural C...

Overview: The project titled "Utilizing Virtual Reality Technology for Enhancing Agricultural Education in Rural Communities" aims to explore the pot...

BP
Blazingprojects
Read more →
WhatsApp Click here to chat with us