1. Introduction to Agricultural Economics and Marketing
  1.1 Definition and Scope
  1.2 Importance in the Agricultural Sector

2. Economic Principles in Agriculture
  2.1 Supply and Demand Analysis
  2.2 Price Determination and Market Equilibrium
  2.3 Elasticity of Demand and Supply
  2.4 Cost-Benefit Analysis in Agriculture

3. Agricultural Production Economics
  3.1 Factors of Production
  3.2 Production Function Analysis
  3.3 Farm Management and Decision Making
  3.4 Risk and Uncertainty in Agricultural Production

4. Agricultural Market Structures
  4.1 Perfect Competition
  4.2 Monopoly and Oligopoly
  4.3 Monopolistic Competition
  4.4 Market Power and Price Discrimination

5. Agricultural Marketing Channels
  5.1 Types of Marketing Channels
  5.2 Functions and Roles of Intermediaries
  5.3 Vertical Integration and Contract Farming
  5.4 Electronic and Online Marketing Platforms

6. Market Information and Analysis
  6.1 Market Research and Data Collection
  6.2 Price Forecasting and Analysis
  6.3 Market Segmentation and Targeting
  6.4 Consumer Behavior and Preferences

7. Agricultural Price Policies and Interventions
  7.1 Price Supports and Subsidies
  7.2 Price Stabilization Mechanisms
  7.3 Government Intervention in Agricultural Markets
  7.4 Trade Policies and Tariffs

8. Agricultural Risk Management and Insurance
  8.1 Types of Agricultural Risks
  8.2 Risk Assessment and Mitigation Strategies
  8.3 Crop Insurance and Income Protection
  8.4 Weather Derivatives and Futures Contracts

9. Agricultural Marketing Strategies
  9.1 Product Differentiation and Branding
  9.2 Pricing Strategies and Revenue Management
  9.3 Promotional Techniques and Advertising
  9.4 Distribution and Channel Management

10. International Agricultural Trade
    10.1 Globalization and Trade Liberalization
    10.2 Comparative Advantage and Trade Patterns
    10.3 Trade Agreements and Organizations
    10.4 Export Promotion and Market Access

11. Sustainable Agriculture and Market Sustainability
    11.1 Environmental and Social Considerations
    11.2 Organic and Fair Trade Certification
    11.3 Green Marketing and Consumer Awareness
    11.4 Sustainable Supply Chain Management

12. Future Trends and Challenges in Agricultural Economics and Marketing
    12.1 Technological Advancements and Digitalization
    12.2 Climate Change and Adaptation Strategies
    12.3 Changing Consumer Preferences and Demographics
    12.4 Policy Reforms and Market Integration

Conclusion